"I could make a better bar than this." Our founder, Gary, took a bite of another energy bar and thought to himself.

Today, we still want to make things better. Our food. Our company. Even our planet.  We'll keep working on it. We're a company that loves food. We love learning about food, talking about food, and especially eating and sharing food. Food, made right, can make the world a better place. That's why we use wholesome ingredients in all our products. And all our food is free of hydrogenated oils and high fructose corn syrup. We recognize that food matters to our families, our communities, and our planet - as our food choices affect the physical, social, and environmental fabric of our lives.