The PURE brand stands for high quality, natural products that work. Our at PURE aim is to provide high quality sports nutrition products with no artificial ingredients or colours. We are lucky to live in a part of the world where you can get some of the best ingredients for sports nutrition products. At PURE we don’t make average products with cheap ingredients, good is never good enough – we aim for great.

PURE Sports Nutrition was developed by New Zealand based brother and sister Simon & Marewa Kraak in 2012.  Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist, and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with.