For you, riding is a way of life. It goes beyond recreation. All year you're out there braving the elements. You take your sport seriously. We get it—and we design our gear with you in mind. Since 1972 we've relied on grass-roots teams, hard-core mountain bikers and pros to help us design apparel that will hold up anywhere in any weather.
For over 30 years our mission has remained the same—to develop high performance, affordable, technical apparel for riders just like you.