Continental and Tadej Pogačar collaborated to create the character “Pogi”, introducing him in a series of animations designed to promote road safety, mutual respect, and coexistence among all road users. The initiative further strengthens Continental’s longstanding commitment to road safety while engaging the international cycling community.

Just like Tadej, the Grand Prix 5000 S TR is renowned around the globe. Championed for its perfect balance of speed, grip and puncture protection – it's no wonder it's the choice of the world’s best professional road cyclist.

Each Limited Edition tire comes with a “Pogi” collectible, as seen on TV. Stick him on your dashboard or desktop while you make plans for your next KOM.